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Hainan Free Trade Port Tourism and Culture (Hong Kong) Series Promotion Events. (Photo provided by the Hainan Provincial Department of Tourism, Culture, Radio, Television, and Sports)
On September 10, the "All the Sun, All the Fun" Hainan Free Trade Port Tourism and Culture (Hong Kong) Series Promotion Events were held at the K11 Art Mall in Hong Kong Special Administrative Region (HKSAR), with the Hainan Scenic Photography Exhibition at the event becoming the highlight for many visitors. The exhibition featured over 80 works, showcasing Hainan's ten major categories of tourism products from different angles, including marine tourism, healthcare and wellness tourism, and aerospace tourism.
The event not only featured striking photography but also displayed Hainan's intangible cultural heritage items, traditional ethnic costumes, a specialty food market, and interactive heritage experiences, showcasing nearly 200 intangible cultural heritage exhibits and more than 200 specialty products. Among them, Li brocade costumes, with a history of over 3,000 years, drew particular attention against the backdrop of Hong Kong's vibrant, fashion-conscious environs.
Hainan Free Trade Port Tourism and Culture (Hong Kong) Series Promotion Events. (Photo provided by the Hainan Provincial Department of Tourism, Culture, Radio, Television, and Sports)
Tang Qiuchen, head of Hainan Li Brocade Culture Communication Co., Ltd., explained: "The Li people record and pass down their culture through the patterns woven into their brocade garments. By showcasing these ethnic costumes, we hope to let more people know that Hainan's beauty lies not only in its blue skies and seas, but also in this 'living history.'"
Six Hong Kong social media influencers were appointed as
"Hainan International Tourism Promotion Ambassador."
At the event, six Hong Kong social media influencers were appointed by the Hainan Provincial Department of Tourism, Culture, Radio, Television, and Sports to serve as "Hainan International Tourism Promotion Ambassador." They expressed their commitment to actively promoting Hainan tourism to the world through their social media.
One of the newly appointed ambassador, Kary Lam, stated, "Hainan is a place worth exploring slowly and savoring carefully. I hope that in the future, through my lens, I can bring more people to feel the gentle sea breeze, the warm sunshine, and the slower pace of life there."
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