Setting up a dedicated French Pavilion, 12 French brands will join forces to showcase their signature products at the 5th China International Consumer Products Expo in Hainan. Featured categories include beauty, luxury, wellness, and fine wines, with top names like L’Oréal, Moët Hennessy, and Danone participating.

A representative from the French Pavilion said the space will host product tastings, interactive experiences, and live events designed to highlight the elegance and innovation of French craftsmanship.

French Pavilion at previous CICPEs. Archive photo.

Covering cosmetics, food, alcohol, jewelry, and wellness products, Japan will bring 12 companies and over 30 brands to the Japan Select Pavilion. Organised by Fujiri Corporation the pavilion emphasizes sustainable design with “Green Innovation for the Future” as its theme, and a recyclable corrugated cardboard design that promotes eco-conscious exhibition design and low-carbon development.