The 2023 (3^rd) Hainan Brocade and Embroidery World Culture Week activities begin on April 27^th with the opening ceremony held in Haikou.

In addition to the opening ceremony, this year’s Culture Week activities also include a themed forum and an exhibition of high quality works, putting the magnificent interplay of traditional culture and modern fashion on display.

During the 2023 Culture Week, the important role that cultural heritage plays in the integration of culture and tourism as well as the development of the Hainan Free Trade Port will be explored through the medium of brocade and embroidery.

Li Brocade from Hainan was in the spotlight at the Milan Design Week from April 17 to 23. [Photo: Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province]

To give more people the opportunity to learn about and enjoy the exquisite brocade culture of China and the world, all of this year’s Culture Week activities are open to the public at no charge. There is no need to book tickets in advance, so during the upcoming May Day holiday, take a cultural journey through the brocade and embroidery of Hainan!

Highlight 1: Opening Ceremony

When: 20:00 - 21:00. April 27, 2023

Where: Hainan Performing Arts Centre Square

The Opening Ceremony showcases national intangible cultural heritage brocade and embroidery products including Miao embroidery and dyeing, Tibetan Bangdian aprons and rugs, and other traditional folk clothing, creating a unique cultural cornucopia.

On April 15, at the 3^rd China International Consumer Products Expo Fashion Week Closing Ceremony, models walked the runway in Li Brocade attire. [Photo: Song Guoqiang/Hainan Daily]

Highlight 2: Intangible Cultural Heritage Traditional Weaving, Embroidery, Printing, and Dyeing Exhibition

When: 10:00 - 20:00, April 27 - May 3, 2023

Where: Hainan Library

This year’s exhibition puts some of the best examples of China’s national intangible cultural heritage products on display, combining static exhibitions with dynamic, live, on-site displays in a high-level professional show with national and even international influence.

On the morning of April 27, the Intangible Cultural Heritage Traditional Weaving, Embroidery, Printing, and Dyeing Exhibition opened in the Hainan Library, with heritage representatives giving live demonstrations of traditional fabric arts. [Photo: Chen Wang/Hinews]

Please note: From 10:00 - 18:00 on April 27 - May 1， heritage representatives will be on site to give in-person demonstrations. Those interested in viewing these live displays should be sure to visit during these times.

Highlight 3: Themed Forum

When: 9:00 - 12:00, April 28, 2023

Where: Hainan Library Lecture Hall

At the Culture Week themed forum, officials and experts from various government departments and the China Intangible Cultural Heritage Protection Association, as well as intangible cultural heritage inheritance representatives, will gather to discuss the future development of the brocade and embroidery industry.

In celebration of the traditional 2023 Hainan Li and Miao “Sanyuesan” Festival, Li Brocade skills exhibitions were put on in several cities and counties across the province. [Photo: Wang Chenglong/Hainan Daily]