On April 11—the first day of the 3rd CICPE (or Hainan Expo) in Haikou—the French Pavilion opening ceremony had 15 prestigious French brands (including L'Oreal and Montagut) covering beauty, fashion, home furnishings, food & wine, and many other sectors.

(Photo: Liu Yang / Hinews)

(Photo: Liu Yang / Hinews)

Modeled on bustling French commercial streets and Ottoman-style department stores, and echoing the logo of the brand Choose France, the French Pavilion's design provides the audience with an immersive and gorgeous Parisian shopping experience.

Up 50% from last year, statistics from the Expo organizing committee show that 336 French brands (inclusive of those participating at the national pavilion) are at this year's event. Outside of China, this makes France the country with the largest participation for the third consecutive year.

(Photo: Liu Yang / Hinews)

A representative of Business France said that, in order to allow consumers and professional buyers from China and around the world to connect to thousands of high-quality French products, France has established an online B2B business platform for three key sectors— cosmetics, food and wine & spirits.