The 3rd China International Consumer Products Expo (CICPE, or Hainan Expo) kicked off on April 10 in Haikou City, the capital of China's southernmost province, Hainan.

Aerial view of the Hainan International Convention and Exhibition Center, the venue for the 3rd China International Consumer Products Expo in Haikou, south China's Hainan Province. [Photo: Hainan Daily]

The 3rd CICPE, which ends on April 15, is playing host to 3,300 boutique consumer brands from 65 countries and regions from around the globe.

The guest of honor country, Italy, has brought 147 brands to this year's Expo. The Italy pavilion, which occupies 1800m² of floor space (roughly twice that of last year), is exhibiting products from Ferrari, Maserati, Lamborghini, Ducati, Panerai, and other top Italian brands.

The pavilion of Italy, the guest country of honor of this year’s CICPE, showcases 147 Italian brands. [Photo: Hainan Daily]

One of the key events at this year's Expo, a grand product launch, will be held over two days on the 12th and 13th. 118 products and series from 28 renowned Chinese and international brands, including L'Oréal, Kärcher, Carpigiani, Diageo, the Platinum Guild International, Huawei, and Dell, will make their debut, covering fashion, fragrances, jewelry, alcohol, high-end foods, electronics and biotech. Also included are lifestyle, art toys, traditional craft products, and bronze sculptures from China’s Old Summer Palace (or “Yuanmingyuan” in Chinese), a first for the CICPE.

According to the organizing committee of the Expo, 2000 international buyers from 35 countries and regions, including France, Germany, Japan, Korea, Singapore, Vietnam, Indonesia, and Thailand, are at the Expo and are out in force seeking the best deals.

The CICPE, which enters its 3^rd year this year, is China’s first national-level international exhibition focused on premium consumer products and Asia’s largest such exhibition.

Having been held in Hainan for two consecutive years, the Expo not only provides a trading platform for premium consumer products around the world, but also acts as a critical component of Hainan’s construction of a free trade port with Chinese characteristics.

The past two years witnessed a number of enterprises from participating countries setting up stores, factories, and even headquarters in Hainan to capitalize on the policy advantages of the Hainan Free Trade Port. Statistics show that brand names and leading companies from 52 countries, such as LVMH (France) and Richemont (Switzerland) have already established a presence in Hainan.