On the morning of July 26, the 2022 China International Consumer Products Expo Fashion Week officially kicked off. In the opening show, Chen Yehuai, a well-known fashion designer, displayed his brand series "Chinese Style: Lyre-playing, Chess, Calligraphy and Painting".

As one of the important activities of the second Hainan Expo, this year's fashion week includes a fashion conference, a product order meeting, a pop-up show in the exhibition hall, a brand-sharing salon, a fashion art exhibition, an investment meeting, a live broadcast, fashion forums, a cooperation agreement signing ceremony, and other activities.

The fashion week has two venues - an indoor venue and a seaside venue. The main indoor venue covers an area of 3,000 square meters, and the seaside venue covers an area of 600 square meters.