Since the first China International Consumer Products Expo (CICPE, also known as the Hainan Expo), cooperation between Japan and Hainan has continued to deepen. Shiseido and other well-known Japanese enterprises have organized events as well as opened shops here to accelerate their investment in Hainan.

Shiseido booth at the 1st CICPE.

Japan attaches great importance to participating in the 2nd CICPE, which will be held on July 26-30 in Haikou. Japanese enterprises will enjoy more than 3,000 m² of exhibition space at this year’s Expo. In addition to the establishment of a Japanese pavilion measuring 900 m², thirty-one companies from Japan will put 230 brands such as Panasonic, Shiseido, Kose, Daewa, Fancl, and Kirin Beer on display at the Expo.

In addition to the Fragrance & Cosmetic area, Food and Alcohol areas will also be added to this year's Japan exhibition. There will also be a number of Japanese cultural performances, live webcasts, and other interesting activitiesduring the Expo.

As the Regional Comprehensive Economic Partnership (RCEP) entered into force on January 1, China and Japan have established a bilateral free trade relations for the first time. During the Expo, the Japan External Trade Organization (Jetro), a Japanese government-related organization, will attend an activity called “The Cooperation, Hot Spots, and Orientations of Countries (Regions)” to explore cooperation opportunities between the world and the Hainan Free Trade Port (FTP), and particularly to discuss how Hainan can deepen exchange and cooperation between Japan, South Korea, and ASEAN countries by leveraging the combined effects of the RCEP and FTP policies.