Many brands and enterprises participate in the Chinese International Consumer Products Expo seeking exposure to broaden their market and make good use of the opportunities that such a globally influential event presents. The CICPE, being in line with China’s vision of opening up, has been a host to over 2800 participating local and international brands from more than 61 countries at the second Hainan Expo.

Seeing that there are so many French brands that are not only well received by the Chinese market, but also by the global market, it doesn’t come as a surprise that this year’s guest-of-honor country at the CICPE is France.

Our host, Lara, takes a look around the exhibition area for French brands and enterprises, which measures around 3000 m². A number of top French enterprises have brought competitive, new products to the Hainan Expo, with 50 enterprises and nearly 250 brands in the areas of fragrance, clothing, jewelry, food, wine, and logistics services. Take a look at what some of these brands and enterprises had to say about their participation in the 2022 CICPE.