Tourists from Southeast Asian countries explore Haikou's Qilou Historical and Cultural Quarter. (Source: Department of Tourism, Culture, Radio, Television and Sports of Hainan Province)

The 2026 China International Travel Mart (CITM) will be held at the Hainan International Convention and Exhibition Center from December 12 to 14. After making its Hainan debut in 2025, the international travel trade show will return to Haikou for a second year. Visitor registration is now open, and members of the public can register by scanning the QR code below.

Visitor registration is now open, and members of the public can register by scanning the QR code.

Hainan first hosted CITM in 2025, on the eve of the launch island-wide special customs operations in the Hainan Free Trade Port (FTP). The event brought together more than 1,000 travel trade professionals and industry representatives from 101 countries and regions across an exhibition area of approximately 65,000 square meters. The province showcased its tourism attractions and introduced six themed travel routes, giving international tourism businesses a platform to learn about the island and explore opportunities for cooperation.

The 2026 event will continue with the theme "Nihao! China," featuring exhibition areas dedicated to China, overseas destinations, Sunny Hainan, and innovation and development, covering approximately 65,000 square meters. Business matchmaking sessions, tourism product presentations, and familiarization trips for overseas travel professionals will also take place to strengthen connections between Chinese and international tourism businesses and encourage cooperation on travel products and itineraries.

Tourism industry representatives from around the world explore business opportunities in Hainan at the 2025 China International Travel Mart. (Source: Department of Tourism, Culture, Radio, Television and Sports of Hainan Province)

Hainan's selection as host for a second consecutive year reflects its growing accessibility to international visitors. The province's 30-day visa-free entry policy now covers nationals of 61 countries. Combined with nationwide visa-free policies, nationals of 88 countries can now just hop on a plane and travel to Hainan. Trade facilitation measures introduced as part of island-wide special customs operations, together with Hainan's expanding international air route network, are also making the island easier to reach for overseas visitors and tourism professionals.

Meanwhile, Hainan is accelerating its development into an international tourism and consumption destination, focusing on duty-free shopping, specialized medical services, international education, and other tourism-related offerings. The province is also enhancing tourism services in its two main hubs, Haikou and Sanya. Hosting CITM for consecutive years will give Hainan further opportunities to connect with global tourism markets, attract international visitors, and expand industry partnerships.

During the fair, the "Nihao! China – Hainan Night" promotional event will highlight the island's natural scenery and cultural heritage. After it concludes, overseas travel trade representatives will visit cities and counties across Hainan to learn firsthand about local tourism products and market opportunities.