At this year's China International Consumer Products Expo, also known as the Hainan Expo, Canadian company Air Nutri Solution unveiled a new product making its global debut – the Dream Officer QFMT Microbiome Solutions. This is not the first time the company has taken advantage of the Hainan Expo as a launchpad for new products. Their choice of the Hainan Expo, and of Hainan itself, dates back to the first Hainan Expo six years ago.

In 2020, as the Hainan Free Trade Port was under development, the inaugural Hainan Expo served as an important platform connecting China’s domestic market with the broader international market, attracting large numbers of companies from all around the world. Air Nutri Solution's connection with Hainan began at that very moment. On the first day of the first Hainan Expo, the company opened a location in the Haikou National High-tech Industrial Development Zone and officially commenced operations, marking the start of their Hainan journey. Li Jingming, CEO of China Region of Dream Gyro Sleeptopia Group, stated: "The reason we chose Hainan as our key strategic foothold for our development in China back then was that Hainan’s special customs operations preferential policies give businesses strong support."

As the Hainan Free Trade Port policy system has gradually taken shape, policy dividends such as tax incentives, zero tariffs, and talent attraction have continued to spur the development of foreign enterprises in Hainan. The support and services offered by the Haikou National High-tech Industrial Development Zone have also provided great assistance to Air Nutri Solution in setting up their business in Hainan.

The island-wide special customs operations of the Hainan Free Trade Port have officially begun, opening Hainan up to the world, and Air Nutri Solution is also steadily developing their business in Hainan. To date, they have opened three companies in Hainan, forming a complete commercial chain that covers localized innovation and R&D, clinical effect validation, product launches, and back-end market operations.

Regarding the company's simultaneous operations in the Haikou National High-tech Industrial Development Zone and the Boao Lecheng International Medical Tourism Pilot Zone, Li Jingming explained that the two locations have different focuses that complement each other. The Haikou National High-tech Industrial Development Zone focuses on localized R&D and module assembly, providing support for product launches. The investment in the Boao Lecheng International Medical Tourism Pilot Zone, on the other hand, leverages China's only real-world study policy, helping Air Nutri Solution evaluate product R&D outcomes more quickly and adjust research directions in a timely manner. The company has already completed over 60 real-world case studies, providing strong guidance for product development.

At present, the Hainan Free Trade Port is accelerating the development of a distinctive, world-class free trade port with Chinese characteristics. Looking ahead, Li Jingming said that Air Nutri Solution will keep their key strategic hub in Hainan while replicating the company’s business model across China. More importantly, thanks to the geographical advantages of the Hainan Free Trade Port, the company intends to take China's market achievements onto the international market, even reaching the North American market.

The vision of "empowering life through technology and helping everyone sleep well" is gradually becoming a reality on the open and vibrant soil of the Hainan Free Trade Port.

This series is funded by the China Internet Development Foundation (CIDF) and co-producted by Hinews and Hainan International Media Center.