Do you long to enjoy free stays in coconut grove sea-view hotels, excursions to stunning beaches and century-old arcade streets, view rocket launches, and indulge in tropical fruits and authentic Hainan Laobacha? Do you dream of growing your Instagram/TikTok/YouTube following, earning cash rewards for your content, and becoming an officially certified international promotion ambassador for Hainan?

From today till December, we cordially invite you to apply for the Hainan International Tourism Promotion Ambassador program. We're looking to recruit 40-50 travel enthusiasts and content creators to redefine Hainan through their lens and share the island's sunshine and stories with the world!

Attractive Policies Boost Hainan's Tourism Flex

As China's front line of opening up, Hainan leverages its advantages in visa-free entry and extensive international passenger routes to amplify its global appeal.

Current policies allow ordinary passport holders of 59 countries visa-free entry to Hainan for up to 30 days, as well as 240-hour visa-free transit to nationals of 55 countries, making spontaneous island tours a reality. 78 international routes connect Hainan to 45 cities as far-flung as Moscow and Sydney. In 2025, Hainan recorded 1.5 million international arrivals, representing 35.2% year-on-year growth, demonstrating sustained upward momentum.

In recent years, Hainan has pursued a dual strategy of extending its global network and inviting the world in. Targeted overseas promotions effectively reach key source countries; regular familiarization trips for international travel agencies and media are organized; and marketing alliances with the Hong Kong and Macau SARs have increased flight frequencies. 46 Hainan tourism promotion officers worldwide work in sync to systematically address inbound tourism bottlenecks and establish "Hassle-Free Hainan" as a trusted brand.

Enthusiastic? Influential? Creative? Communicative? We Need You!

This year's recruitment drive focuses on passionate foreign content creators with communication expertise. If you possess the following four traits, we look forward to welcoming you on board:

1. Island enthusiast – Passionate about Hainan's sunny beaches, Li & Miao ethnic culture, and vibrant culinary scene, and eager to authentically share Hainan's beauty;

2. Global social media influencer – Active with popular accounts on at least one major platform (Facebook, X/Twitter, Instagram, YouTube, TikTok);

3. Content creation expert – Skilled at uncovering Hainan's unique cultural charm through photos, videos, livestreams and other creative formats;

4. Collaborative communicator – Enjoys teamwork and partnership and is willing to join forces in sharing Hainan's stories.

Unlock Exclusive Privileges: Official Recognition + Free Travel + Exclusive Benefits

If you are selected as a Hainan International Tourism Promotion Ambassador, you will gain access to five exclusive privileges, enabling you to immerse yourself in the charm of Hainan better:

1. Official Recognition: You will receive a formal letter of appointment from the Department of Tourism, Culture, Radio, Television and Sport of Hainan Province, becoming an endorsed international spokesperson for cultural tourism in Hainan;

2. Exclusive Hainan Travel "Swag Bag": Enjoy free travel throughout Hainan, visiting popular attractions, unique villages, and trending landmarks. Random surprises also await, like rocket launch viewings, century-old arcade explorations, intangible cultural heritage workshops, and unlimited tropical fruit tastings—unlock all of Hainan's delights in one go;

3. Creator Incentive Program: Earn cash rewards and boosted posts for your high-quality content;

4. Global Networking Platform: Connect with other international cultural tourism influencers and collaborate with Hainan's "Village VA," space tourism, and other tourism IP resources to expand your creative boundaries and launch Program Operations.

From Amplifying Reach to Deep Conversion

In 2026, Hainan's International Tourism Promotion Ambassador program will transition from phase I, "Amplifying Reach," to phase II, "Deep Conversion + Strengthening IP," leveraging Hainan International Media Center's (HIMC) network of overseas media accounts with 6+ million followers, an international media partnership network with 1000+ partners, and ASEAN regional contacts to enable targeted dissemination.

Selected ambassadors will be categorized into tiers—top KOLs, mid-tier KOCs, and promising newcomers—with digital tracking of their content-creation progress. Our team of ambassadors are expected to publish at least 500 pieces of content and accumulate over 7 million hits annually. The best content will be curated into 40+ "aspirational videos" to amplify reach across multiple channels, helping convert online traffic into real inbound tourist traffic.

Help Us Shape Hainan's New Global Identity Applications Now Open

Hainan boasts ten standout tourism highlights just waiting for you to explore: stunning tropical landscapes, world-class ecosystems, convenient visa-free policies, millennia of cultural heritage, diverse marine tourism, premium healthcare, global shopping experiences, unique aerospace tourism, scenic coastal highways, and safe, high-value travel environments.

Here, the mountains meet the sea, the past coexists with the present, and trends collide with traditions - each cultural tourism resource boasts unique charm. So, what are you waiting for? Come capture and document Hainan's wonders through your lens and pen, showcasing its splendor to the world.

Applications are now officially open. Here's how to apply:

1. Send your personal introduction, contact info, and social media account info to: hntourism@hotmail.com;

2. Follow the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province's overseas account ExploreHainan on X, Facebook, Instagram, YouTube, TikTok, KakaoTalk, VK, and RedNote, post "I want to be a Hainan International Tourism Promotion Ambassador," and repost the recruitment post on your own social media account(s) with ExploreHainan's handle.

As of June 2026, our ambassador team has 111 members across 41 countries (regions), becoming an important force in telling Hainan's stories to the world.

We look forward to more influencers joining us to unlock the charm of this storied island from their unique perspectives, letting Hainan's sunshine, sea breeze, and culture reach every corner of the world!