People visit the 5th China International Consumer Products Expo in Haikou, south China's Hainan Province, April 17, 2025. (Source: Li Hao from Hinews.cn)

On March. 30, 2026, a press conference was held to announce that the 6th China International Consumer Products Expo (CICPE), also known as the Hainan Expo, will be held from April 13-18.

Over 3,400 brands from over 60 countries and regions will be on display, with over 65% coming from international brands, a 20% increase in international brand participation over the previous Expo.

Canada, this year's Guest of Honor, will have a nearly 400 m² national pavilion showcasing a wide variety of products including cosmetics, agricultural products, and health supplements made by nearly 40 Canadian companies. Official delegations from twelve countries and regions, including Switzerland, the Czech Republic, and Ireland will attend, and Russia and Bulgaria will set up national pavilions at the CICPE for the first time.

Over the past five years, over 3,800 companies from 92 countries and regions have exhibited more than 12,000 brands at the Hainan Expo. At the first CICPE, a total of 30 Fortune Global 500 companies and industry leaders participated, a number that grew to 65 by the 5th Expo, attracting over 230,000 buyers from China and around the world. To date, over 70 leading companies have established operations in Hainan after participating in the Expo.