The 2025 Tropical Coastal City Tourism Event, themed "Coastal Tourism: Symbiosis and Development of Nature and Culture," will be held in Sanya, Hainan from November 18 to 20, 2025. Tourism industry representatives from around the world, officials of international organizations, and guests from many different Chinese cities will convene in Sanya, collaboratively envisioning and shaping the future of tourist cities worldwide through an innovative experience exchange model.

This event aims to establish an open and credible international exchange platform by moving beyond traditional conference modes and promoting deep, immersive engagement through global experience ambassadors. Three curated experience routes, tailored to guests' professional backgrounds and interests, will take the participants on a journey to several representative sites, including the Wuzhizhou Island Ecological Conservation Area, Yalong Bay Golf Club, Binglanggu (Betel Nut Valley) Li and Miao Cultural Heritage Park, the Sanya International Friendship Sanatorium of Traditional Chinese Medicine, and the duty-free complex. These visits will allow the guests to witness firsthand Sanya's achievements in ecological conservation and tourism integration, high-end tourism services, and the continuity and innovation of ethnic cultural heritage. Through immersive exploration and in-depth dialogues, participants will gain insights and jointly propose new ideas for the future of coastal tourism.

Each route will feature interactive sharing sessions and experience exchange salons. Global experts in sustainable tourism, cultural and tourism officials from tropical coastal cities, and representatives from local companies will be invited to discuss key topics such as "Ecological Restoration and Sustainable Tourism," "Innovations in High-End Tourism Experiences," and "Modern Fusion of Indigenous Cultures." Through case sharing and in-depth discussions, the participants will collaborate to develop and refine practical development strategies. They will not only observe Sanya's cultural and tourism initiatives but also contribute to shaping the future of global coastal tourism—their international experience and insights will bring diverse perspectives to support the high-quality development of Sanya and other coastal cities worldwide.

The event has drawn extensive international interest - more than 200 participants representing 27 countries and regions are expected to attend, including over 100 international participants, such as officials from the tourism authorities of over 37 renowned tourist cities and major tourist source cities overseas, leaders of prominent cultural and tourism companies, and industry experts and scholars. Over 100 Chinese delegates will also take part, including cultural and tourism officials from cities such as Beijing, Xiamen, Dalian, and Chongqing, heads of China offices of related international organizations, and local Sanya cultural and tourism companies.

As a major gateway for cultural and tourism exchanges in the Hainan Free Trade Port, the event will leverage site visits and exchanges to comprehensively showcase Sanya's achievements in ecological conservation, tourism, and cultural continuity, while also serving as a practical platform for Chinese coastal cities to share development experiences and foster cooperation opportunities with the international community. The event will offer an invaluable exchange opportunity for international tourism experts to deepen interaction between the tourism industries of China and other popular destinations around the world. Additionally, the event will promote coordinated ecological, cultural, and economic development among tropical coastal cities worldwide, injecting new momentum into the innovative, high-quality development of coastal tourism destinations.