As the guest-of-honor country of the second China International Consumer Products Expo (CICPE), France attaches great importance to the Expo. A number of top French enterprises will bring competitive, new products to the Expo, including 50 enterprises and 244 brands in the areas of fragrance, clothing, jewelry, food, wine, and trade in services. The exhibition area for the French brands measures around 3,000 square meters. Some brands will participate in the Expo through authorized duty-free shops and cross-border e-commerce.

Meanwhile, Business France, with an exhibition area of 300 square meters, will gather 14 French enterprises to participate in the Expo at the French National Pavilion, including the cosmeceuticals company Pierre Fabre, the clothing brand Daniel Hechter, the retailer Galeries Lafayette, the food enterprise Danone, and the service trade enterprise AXA, among others.

HINEWS

During this year's CICPE, Qeelin, a jewelry brand owned by France's Kering Group, will put a Hainan Gibbon necklace co-branded with CICPE up for public auction. The proceeds of the auction will be donated to the Hainan Tropical Rain Forest National Park for the protection of Hainan Gibbons, thus supporting sustainable consumption with practical actions. Bringing its 16 brands to the Expo for the second time in a row, L'Oréal Group will release a number of debut products and share its sustainable consumption concept.

After the first CICPE, French enterprises were satisfied with the results of their participation, and the overflow effect continues to expand. Boucheron, a luxury jewelry brand of the Kering Group, and Valentino Beauty, a L'Oreal brand, have opened their first stores in Hainan, as have many other brands and enterprises.