The Moodie Davitt Report and Hainan News Media Co have struck a far-reaching strategic cooperation agreement to boost each other’s coverage of Hainan’s booming offshore duty free sector and the Free Trade Port development, and to jointly develop new projects.

The two parties – each leaders in their respective fields – will cooperate in a ‘win-win’ relationship designed to highlight and accelerate the growth of Hainan’s tourism-related retail industry and to enhance international and Chinese exposure for the island province’s offshore duty free business.

Breaking the story yesterday, Hainan Hinews Media Co said that the relationship will be based on the principles of equality, mutual benefit, and win-win. Further in-depth cooperation will be explored when conditions are ripe,” it noted.

Market-leading title Hinews breaks the news yesterday. Click to open.

The two organisations will provide unrivalled and immediate coverage of the forthcoming China International Consumer Products Expo (Hainan Expo) to be held in Haikou on 7-10 May. Additionally, The Moodie Davitt Report Founder & Chairman Martin Moodie will write a regular column – called Moodie’s Connection – which will be published across Hainan Hinews Media Co’s vast audience through its various social and digital media network platforms.

The two organisations will also partner with global advisory firm KPMG to present a major report on the development of Hainan’s travel retail business within a global context at the Expo. Hainan Hinews Media Co and The Moodie Davitt Report will create regular exchanges, reports and events to help boost the tourism-related business in Hainan.

“The Moodie Davitt is a well-known duty free industry research organisation and travel retail media,” Hainan Hinews Media Co said. “It provides personalised, professional, and unique perspectives on the tax and duty free industry, and has widespread influence in the industry globally. The Moodie Davitt Report has continuously focused on the development of Hainan’s duty free industry, notably with a recent in-depth report on the status and development trends of the sector. The company also works closely with the popular data app Jessica’s Secret.”

The Moodie Davitt Report Chairman Martin Moodie met the Hainan Hinews Media Co management and team this week to advance collaboration plans. At the top of the table is Mr Chaoguang Han, an editorial member of the Hainan Daily newspaper, Managing Vice Chairman of the Administration of the Nanguo Metropolis Daily Newspaper and Hinews Media, and Chairman and President of Hinews Media.

“We are excited and honoured to partner with Hainan Hinews Media Co,” said The Moodie Davitt Report Founder & Chairman Martin Moodie. “Hainan has become the modern-day epicentre of travel retail and to be able to draw on the resources and partnership of such a strong, respected and professional media house will be of huge assistance in our coverage of this critical market. We are looking forward to working with the talented Hainan team to provide unrivalled coverage of the China International Consumer Products Expo, a project of national and regional importance, and of the many exciting developments that lie ahead.”

The recent special Hainan edition of The Moodie Davitt Magazine gained widespread attention in Hainan and across the travel retail industry worldwide for its comprehensive evaluation of the offshore duty free sector. Click to open.

About Hainan Hinews Media Co

Hainan Hinews Media Co is a state-owned cultural enterprise listed on the National Equities Exchange and Quotations (NEEQ), known as the New Third Board. Across its three major media platforms its audience exceeds 17 million.

Its Facebook social account has over 100,000 overseas users and is the mainstream communication platform of Hainan Free Trade Port. The company was the first mainstream media in Hainan to launch a dedicated duty free channel. It enjoys very close relationships with duty free retailers and brand companies.

About The Moodie Davitt Report

The Moodie Davitt Report, launched as The Moodie Report in 2002, is the leading media house and business intelligence source for the global travel retail industry, covering all areas of travel-related ancillary revenues from shopping to food & beverage to airport advertising. The company recently announced its intention to extend its coverage into the wider world of travel-related mixed use leisure developments.

The Moodie Davitt created and owns The Trinity Forum, the world’s leading airport commercial revenues conference, which it runs in partnership with Airports Council International (ACI) and ACI Asia-Pacific. It also runs the Airport Food & Beverage (FAB) Conference & Awards and The Moodies Digital & Social Media Awards. In 2020 the company successfully pioneered the Virtual Travel Retail Expo, the first virtual exhibition in the sector’s history. That event will be repeated from 18 to 22 October this year.