Located in Jiazi Town, about 60 kilometers from downtown Haikou, Changxi Village was a poverty-stricken village which has in recent years seen notable changes in its economy. With the help of Mr. Wang Chuanshu, a local in the village, an e-commerce service station was established in the village in 2019, and was the first one built in the town. Wang has played a major role in helping the local villagers rise above poverty by acting as a distributor and finding suitable buyers for the villagers’ agricultural products. Sales of these products are recorded in detail to note the most effective promotion strategies.

(Photo by Zheng Guangping)

Before the E-commerce service station was established, the village committee organized some night meetings where poverty-stricken locals stated their problems selling their agricultural products. It was these night meetings that inspired Mr. Wang and other locals to consider setting up an e-commerce service station to help sell local products.

Mr. Wang also runs WeChat groups where he provides the latest information on products and seasonal crops to buyers. Some of the crops are even sent to provinces all over China, boosting the local economy even further. Their kumquats are a unique product only grown in Hainan, making them attractive for buyers all around the country. Other products include pickled vegetables, peanut oil, traditional “coconut flat-cakes’, spring onion, lettuce, and more, depending on the season.

(Photo by Zheng Guangping)

According to Ms. Chen Yumei, who focuses on kumquat sales in the E-commerce service station, the local green kumquats are in great demand, and are sold to buyers as far off as Beijing.

If you drive around the village, you will see an array of green trees and farm fields. This breathtaking sight presents not only a beautiful scene of Hainan’s agriculture, it also represents the hard work and cooperation between the community and the government in the fight against poverty.