On the evening of November 19, 2020, the 2020 Hainan Brocade and Embroidery World Culture Week (hereinafter referred to as “Culture Week”), themed “Inheriting, innovating, and creating a brilliant world”, opened at Haikou’s Historic Qilou Street. As an important activity of the 21st Hainan Island Carnival, “Culture Week” aims to create an internationally influential platform for the exchange and display of Hainan’s brocade and embroidery products all over the world.

The evening featured a Li Brocade Culture Fantasy Show with an immersive digital light performance, a “Charming Li Brocade” Clothing Show, a Brocade and Embroidery Show, as well as a Brocade and Embroidery World Art Show, perfectly combining the charm of Hainan’s intangible cultural heritage and Haikou’s several hundred years old Historic Qilou Street.　　

Born from the skillful handcrafts of the Li people on Hainan Island in southern China, the intricate art of Li Brocade boasts a long history and was designated as a UNESCO intangible cultural heritage item in 2009. These handmade brocades are now world-renowned for their delicate, romantic, and mysterious patterns.