This year's China International Consumer Products Expo  (CICPE, also known as the Hainan Expo) will continue to be committed to showcasing high-quality products. A total of 28 new product launch events will be held over two days on July 27th and 28th.

New product launch stage at the 2nd CICPE

Events will be staged in the welcome hall of the Hainan International Convention and Exhibition Center. At that time, a total of 28 domestic and international companies will bring new products from more than 60 brands to the stage, covering categories such as beauty, electronic technology, and jewelry.

In the international exhibition areas, L'Oreal Group, Shiseido Group, and Pierre Fabre Group will display the latest fragrance and makeup products, while  Dell Technology Group and OSIM will demonstrate their latest laptops and stress relief chairs respectively. International liquor brands such as Glenfiddich, Diageo, The Macallan, and Dalmore Whiskey will showcase their fancy tipples, while Spain's Osborne Group, Fancl, Tyson Foods, and Ausnutria Dairy will launch many brands of health food and health care products. The diamond jewelry brands Kimberlite Diamond, Platinum Guild International, and LARWINER will also display their collection-grade jewelry.

In the domestic product exhibition area, Bloomage Biotech and iFLYTEK will showcase the innovative achievements of Chinese brands in biotechnology and artificial intelligence. TIMES DF, Fosun, Tmall International, and JD.com will also use their platforms to promote the launch of own-label and partner brands’ products.

By special invitation, the international pioneering platform QI COLLECTIVE Shanghai Showroom and its young artist incubation platform project GEEK WONDERLAND will appear at the International Fashion Week - held concurrently with the second Expo - to debut and release its latest series of couture.